Do you want to witness the exquisite skills of renowned Korean baking masters in person?
Do you wish to experience the latest trends at the Korea International Baking Exhibition and broaden your global perspective?

If you aspire to join the baking industry, create your own baking brand, or seek new business opportunities and transformative breakthroughs for your existing brand; if you aim to meet the evolving demands of Asian consumers or delve deep into the art of baking and bread-making to find inspiration, then you cannot miss this Korea Baking Business Study Tour!
The Korea Baking Study Tour has been successfully running for 8 years
In 2025, the study tour itinerary will be fully upgraded!
up!up!up!
Visit the master bakeries honored by the President, accompanied by professional translators, and get up close with baking masters to experience the charm of Korean bread culture. Enjoy the fun of baking on the stylish yet nostalgic streets of Seoul!



Hanbake Machinery Technology (Shanghai) Co., Ltd. (referred to as Hanbake Technology) was established in Shanghai in 2017 by Han Young Food Machinery Co., Ltd. of South Korea. The Han Young Group, founded in 1991 in Seoul, South Korea, specializes in the manufacturing of baking equipment. Hanbake Technology operates two major divisions dedicated to providing high-quality, comprehensive services to bakery owners in China.
Baking Machinery Business Department
Bread Technology Division


▲Past Korea Study Tours
Seoul 5 Days & 4 Nights
March 31 to April 4, 2025
Location: Seoul and Surrounding Areas, South Korea
(*The above itinerary is for reference only. Specific bakery visits may be adjusted based on weather, traffic, and store availability. The final itinerary will be confirmed in the tour notice.)
*Customized group itineraries are now available for recruitment!
Korea International Baking Exhibition
& Cutting-Edge Business Trends
Dive into global baking trends and explore one of Asia's largest baking exhibitions—The Korea International Baking Exhibition. Be the first to experience the latest products, technologies, and equipment, and gain insights into the future development of the baking industry.

Participate in industry forums and master demonstrations held during the exhibition. Engage face-to-face with industry leaders, exchange knowledge with global baking elites, and gain valuable experience and inspiration.




Master Craftsman Shop Visit
& Inspiration for R&D Exploration

Up to now, South Korea's bakery industry has gradually transformed into an integrated industry chain combining dining, leisure, tourism, and hands-on experiences.



The Japanese-style baked goods that were popular a few years ago have now become homogenized. Korean-style baking, with its unique and trendy style, is sure to bring fresh inspiration to bakery entrepreneurs looking to open their own shops.





If you're looking to explore a blue ocean of opportunities in the baking industry through your own brand or seeking R&D inspiration as a professional baker, this Korean bakery study tour is not to be missed!
This tour is specially designed for professional bakers and includes visits to renowned bakery shops. The itinerary isn’t limited to just one type of bakery.It covers master bakeries, popular influencer shops, chain bakeries, and artisan stores.



Free Sightseeing
& Explore at Your Own Pace
This study tour offers a diverse itinerary, with two nights of free time to explore at your leisure. You can visit your preferred bakery brands or head to Seoul’s famous bakery tool street for some treasure hunting!
[Bangsan Market] Free Exploration
Opening Hours: 7:00 AM - 8:00 PM
(Note: Hours may vary depending on individual shops and stalls)


The Korean baking tools market is truly a paradise for bakers! Known for its renowned Korean-style piping techniques, it offers a wide variety of specialty piping tips, molds, colorants, and other materials. It’s the perfect place for bakers to shop and discover unique tools firsthand.


Travel Activities
& Service Assurance
Explore Korea’s vibrant and dazzling bakery market led by our experienced guide, Hanbaking! A professional Korean translator will accompany the group to ensure a worry-free experience. Enrollment is limited, so sign up now before spots fill up!
High-Quality Meals Throughout the Trip
We’ve selected Korea’s best local eateries to offer authentic dishes, including Korean BBQ, army stew, cold noodles, beef rib soup, seafood pancakes, and more. Experience the true taste of Korea!




Recommended Free Sightseeing
[Blue House] Presidential Office:The Blue House, Korea’s political center, is most notable for its iconic blue tiles. The main building is set against the backdrop of Bukaksan Mountain, with its curved roof and blue tiles creating a stunning visual effect. Formerly the residence of successive presidents, it is now open to the public as a tourist attraction.

[Gyeongbokgung Palace]:Featured in the Korean drama Empress Myeongseong, Gyeongbokgung Palace was the royal palace of the Joseon Dynasty (1392–1910) and one of Seoul’s five grand palaces. As the main palace of the dynasty, it boasts a history of over 500 years. Young Korean artists have pioneered live painting performances here, breaking free from traditional artistic norms. They bring the painting process to the stage, enhanced by dynamic music and humorous body language to drive the narrative through art.

[Seaweed Museum]:At the Seaweed Museum, you can get a close look at how Korea’s delicious seaweed is made and sample a variety of seaweed flavors and seaweed-wrapped rice. You can also try on traditional Korean hanbok and take fun photos to complete the experience!




[Myeongdong] & [Shilla Duty-Free Shop]:Shilla Duty-Free Shop was the first in Korea to introduce the luxury boutique concept, featuring high-end stores such as Louis Vuitton, Chanel, and Hermès. It now offers over 850 world-renowned brands, making it a shopping paradise for visitors.

✦ Baking enthusiasts looking to improve their skills and understand industry trends.
✦ Professionals in the baking industry, including bakers, pastry chefs, and shop owners, seeking to expand their business horizons and explore collaboration opportunities.
✦ Investors and entrepreneurs interested in Korean culture and the baking industry.
¥13,800 per person
👏For more details, contact the group leader: 小布
📞WeChat: HB-BRESSO520

*Team-customized itineraries are also open for enrollment
[Included in the Fee]
Round-trip airfare (Shanghai–Seoul), group translator, unified transportation during the itinerary, partial meals and accommodations as indicated in the travel notice (standard accommodation is a shared twin room, additional charges apply for single rooms).
[Not Included in the Fee]
Visa fees, travel accident insurance, transportation and dining during free travel time, group visa processing fee of ¥200 if needed, transportation costs to the designated meeting point, all personal expenses, communication fees, and a 6% invoice tax not specified in the “Included in the Fee” section.
[Special Instructions]
- For detailed itinerary inquiries, please add the group leader on WeChat. If unable to attend due to personal reasons after registration, the fee is non-refundable. If airline tickets have not been booked under your name, the spot may be transferred.
- Bring your passport and visa (self-arranged) as indicated in the pre-departure instructions.
- Exchange currency in advance. Purchases are primarily made with cash in Korean Won.
- Standard airline luggage allowance is one checked item of 23kg and one carry-on item under 5kg (55cm x 40cm x 20cm).
- The itinerary may be adjusted due to uncontrollable factors such as weather or political situations.
- Participants must stay with the group except during designated free time.
- Due to group visa requirements, the itinerary cannot be changed at will. Hanbaking Technology reserves the right of final interpretation.
- The itinerary is subject to change based on weather or other conditions while maintaining the overall experience. Registration indicates agreement to these terms.
- The organizer retains all rights to the photos and videos taken during the event for use and distribution.
[Disclaimer]
- There is inherent risk in outdoor activities. Please pay attention to safety instructions and follow the tour guide’s directions.
- Upon successful registration and payment, this disclaimer will automatically take effect and indicate acceptance of its terms.





































Highlights from Previous Hanbaking Business Tours ☝️

